Part 5/8:
Amidst fierce competition from Samsung and Apple, HTC's once-strong brand identity fractured. The company’s efforts to churn out multiple budget models backfired, resulting in a confusing product lineup and a decline in quality. They focused on quantity over quality, diluting their brand essence and alienating their loyal customer base. Their approach became reminiscent of the declines seen in other tech giants that failed to adapt, like Blackberry.