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Nathan emphasizes that staying authentic is key to retaining audience engagement while promoting products. "People can see through forced promotional efforts," he cautions. His approach often involves creating humorous skits around products. For instance, his viral water flosser video, which garnered millions of views, allowed him to sell over 200,000 GMV within weeks.
With the ever-changing algorithms of social media, Nathan acknowledges that maintaining creativity can be a challenge. He actively searches for inspiration from both within the Social Army community and across TikTok itself. "The creative juices flow some days and dry up on others," he admits, highlighting the need to adapt to the pressures of content creation.
Nurturing a Unique Identity