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Damon's foray into content creation began before TikTok became a household name. Initially involved in Amazon's influencer program, he stumbled upon TikTok Shop almost accidentally. By March, just months after entering the TikTok landscape, he generated an astonishing $20,000 in commissions merely by leveraging the platform's unique features, such as slideshow posts.
Damon humorously remarks that the more negative comments he receives on a video, the better his sales tend to be. This interesting perspective reveals how engagement, regardless of its nature, can drive visibility and ultimately boost sales.