Part 5/9:
Ashley spoke candidly about the challenges of creating content. It requires immense mental energy and is sometimes daunting. An essential aspect of her content creation ethos is the pursuit of authenticity—accepting that not every video will go viral. She emphasizes that the best videos tend to be genuine, unproduced, and relatable, as viewers prefer realness over high production quality.
“It’s easy to fall into the trap of over-editing and staging,” Ashley acknowledges as she encourages other creators to capture their daily lives as they are.