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Jacob's TikTok adventure began several years ago when he initially experimented with comedy skits to gain views. Having a background in technology, he approached the platform like a puzzle to solve, focusing on cracking its algorithm. However, as TikTok ceased its Creator Rewards program, Jacob pivoted to TikTok Shop, quickly recognizing its potential.
“Once I figured that out, I kept doing it,” he shares, detailing how his initial ventures into TikTok Shop led to explosive growth after joining Social Army. By connecting with other like-minded creators and learning from those more experienced, he was able to skyrocket his sales.