Part 4/9:
Jacob highlights an important newfound understanding regarding video length. According to insights from TikTok's star program, videos exceeding 15 seconds often receive greater algorithmic favor than shorter clips. “If you get under 15 seconds, you don’t hit the FYP as hard,” he notes, illustrating how strategic choice in format can impact reach and engagement.
Emphasizing High-Quality Storytelling
At the core of Jacob's content is his talent for storytelling. With engaging skits that seamlessly integrate products, he capitalizes on audience interest and interaction. By creating relatable scenarios, he hooks viewers and encourages them to follow through with purchases.