Part 4/8:
The Untapped Spanish Market
One of the most noteworthy aspects of Joal's story is his choice to focus exclusively on Spanish content. Joal explained that he wanted to capitalize on the significant Spanish-speaking audience in the U.S., which is often underserved in digital marketing. Despite Spanish being his third language, he is using it to build trust within this demographic, proving that motivation can often outweigh conventional barriers.