Part 6/8:
When it comes to content creation, Joal is strategic. He combines visual, auditory, and textual hooks to gain viewers' attention. Captions play an essential role in his videos, and he ensures that they are localized and tailored for a Spanish-speaking audience. He stated that a significant portion of his videos goes viral, largely because he identifies trends in English-language content and adapts them for Spanish speakers.
Joal's tactics extend to country-specific viral products. He meticulously looks for trending items in the English-speaking community and creates Spanish content around them. This level of strategy is vital in a crowded marketplace, especially since many creators fail when they don’t address specific gaps in the market.