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He shares one crucial tactic: using surprising visual elements, like crunching vegetables at the video’s start, which immediately captivates viewers. His approach to TikTok reflects his understanding that the platform operates on entertainment and engagement, making it essential to deliver content that aligns with its fun nature.
Building Community and Sharing Insights
During the conversation, Brandon stresses the importance of being part of a supportive community, like Social Army. He acknowledges how the collaboration and encouragement from others in similar fields were instrumental in encouraging him to persist despite challenges.