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"I had multiple live stream days where I did over $5,000," Cole recalls, illustrating the explosive potential of affiliate marketing on TikTok. "I even had one day where I made over $8,000 just from commissions!"
Breaking Out of the Amazon Influencer Bubble
Before diving into TikTok Shop, Cole was an established player in the Amazon Influencer Program. While he had earned about $60,000 in a year from Amazon, he soon realized that TikTok had far greater earning potential. Cole’s entry point into TikTok Shop came after seeing someone else post about a significant earnings milestone, which motivated him to pursue this new avenue.