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Armed with a modest TikTok following, Cole capitalized on trending videos and attractive products to gain traction. However, he faced a steep learning curve at first. “In the beginning, my videos lacked a hook and relatability,” he admitted. "I only made a couple of hundred bucks in the initial months."
The Game-Changer: Live Streaming
Determined to turn things around, Cole explored the world of live streaming on TikTok, where he discovered an immediate connection with his audience. His initial attempts featured the popular Vitamin D3 and K2 supplements, but it wasn't until he started live streaming the ice maker products that things took off.