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His breakthrough moment came one evening while promoting a Vitamin product, “I went from 20 viewers to over 1,000 in a single session.” Cole made an impressive $2,500 that night, marking his successful transition to the live streaming world.
Navigating Challenges: Burnout and Violation Setbacks
Despite his swift success, Cole faced challenges, including burnout from long hours of live streaming. “My throat hurt, and I was mentally drained from repeating the same pitches,” he recalled. Moreover, Cole encountered financial setbacks when some products led to account violations, including a suspension from promoting supplements.
Yet, these hurdles proved to be stepping stones for Cole as he pivoted his strategy, shifting more towards video content creation.