Part 5/8:
Harnessing the Power of Video Content
Over the last few months, Cole has strategically posted more videos, honing in on a consistent five posts each day. His focus? Videos that generate curiosity and engagement, using strategies learned from others in his community.
Cole identified two critical components to his success with videos: authenticity and controversy. By presenting his experience with products in an honest way, he captured his audience's trust, encouraging them to click on his links. “Authenticity drives sales,” he stated firmly. “People trust me more when they feel like I’m being real.”