Part 3/10:
Dan explained how vital consistency was in his journey. After experimenting with different products and strategies for months, he finally hit the jackpot with a product he keenly observed. By continuously creating content around the headphones and refining his approach based on earlier engagements, Dan tapped into a compounding effect: traction gained from one viral video reinvigorated interest in his entire portfolio of videos.
Finding the Right Product
The success of Dan's venture didn’t come without strategic thought. His approach included meticulous product research where he sought out unique items with high customer feedback. Dan highlighted a few essential criteria he considers when choosing products: