Part 2/9:
An Emerging Content Creator
Sam's journey began in 2020 during the boom of TikTok, where she first ventured into content creation focused on fitness. Although her initial attempts garnered attention and led to brand collaborations, including a surprising $1,000 payment from Under Armour, she didn't initially take the potential of social media seriously. Her approach to content was casual, fitting it around her full-time job, and as she juggled this lifestyle, burnout began creeping in.