Part 7/9:
Sam emphasizes the significance of experimentation in her content strategy. She recognizes that not every video will go viral immediately, and sometimes it takes time for a piece of content to gain traction. Learning from failures has been crucial; rather than deleting underperforming videos, she allows them to "cook," understanding that virality can be a delayed reaction based on various factors such as timing, trends, and audience engagement.
Creating Authentic Content
A crucial part of Sam's engagement strategy involves authenticity—she doesn’t shy away from expressing her genuine opinions about products, even if they’re negative. This approach fosters trust with her audience, as they appreciate her candidness and see her as a reliable source of information.