Part 4/8:
Once you're in the meeting, your goal should remain focused on building a connection rather than directly pitching your services.
Step 1: Preparation
A well-prepared editor is one who knows their prospective client. Research their YouTube channel, product, or service along with their business model. Understanding how they generate revenue will help you tailor your offerings to meet their specific needs. Additionally, uncover shared interests or references that can serve as icebreakers to strengthen the personal connection.