Part 5/8:
Begin the meeting by greeting your potential client warmly. A light-hearted comment or an engaging question about a shared interest can create a relaxed atmosphere that encourages open dialogue. The goal here is to eliminate any transactional pressure and instead foster a comfortable environment.
Step 3: Active Listening
In meetings, playing the role of a "doctor" rather than a salesperson can set you apart. This means asking more questions to uncover the client’s needs, rather than dominating the conversation with your qualifications. Strive to understand their challenges and goals. Key questions might include:
Why did you choose to reach out to me?
What do you want the editing to achieve?
What challenges have you faced with previous editors?