Part 6/8:
Active listening not only builds rapport but also allows you to tailor your services to address their pain points directly.
Step 4: Closing the Deal
Once you fully understand the client's needs, you can reframe their challenges and explain how you can solve them effectively. This leads naturally into discussing your prices.
Utilizing techniques such as “price anchoring” can make your charges seem reasonable. For example, you might state, “Normally I charge $1,000 for a video of this type, but I can offer a discount if you request multiple edits.” This strategy positions your pricing in a favorable light when compared to standard rates, making it an attractive proposition for clients.