Part 3/8:
These steps aim not only to attract attention but also to build a relationship, ultimately leading to successful client engagements.
The Pitch: Catching Attention with Personalization
The first step is to capture the potential client’s attention. This can be done through personalized emails that resonate on a deeper level. To achieve this, find a “power detail” about the potential client—something unique that inspires your message. It could be a recent trip they made or a project they launched.