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For example, you could begin your email with their real name and mention an aspect of their recent travels. Pair this with a screenshot related to their work that shows genuine interest and effort. This method creates a sense of familiarity and connection that generic outreach simply cannot achieve.
Building Trust: A Conversational Approach
Once you have their attention, the next step is establishing trust. The key here is not to overtly pitch yourself as a professional editor right away. Instead, express your genuine desire to help them improve their content. Here, you can suggest that you’ve crafted a short video with improvement ideas tailored to their existing work, and offer to share it with them.