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This tactic significantly increases the likelihood of a response because it invites dialogue rather than a one-sided sales pitch. By putting the focus on the client and their needs, you foster a collaborative spirit and build a rapport.
Demonstrating Capability: The Unique Trial Video
After establishing a line of communication, it’s time to send your trial video—but this will differ from conventional methods. The trial video should display your editing skills by improving one of their existing videos, showcasing your creativity while subtly retaining their editing style.