Part 7/9:
The Potential Outcomes
The DOJ is weighing various options regarding Google's future, including potential structural alterations to the company. These could involve divesting Google’s search engine or separating its advertising and YouTube operations from the core business. The options are not merely theoretical; such splits could reshape the competitive landscape and promote innovation among emerging technology companies.
Despite the weight of the ruling, Google intends to fight back through appeals and regulatory processes. The company's arguments center on the notion that market practices like paying for default search placements are standard business operations rather than market manipulation.