Part 7/10:
In light of these risks, authors are encouraged to consider creating their own websites to establish independent sales channels. This route, while requiring more time and effort, means your marketing and promotional activities won’t depend entirely on external platforms.
Owning a website empowers authors to control their branding and create an ongoing audience relationship. With minimal investment—about $10 to $20 for a domain name and similar costs for hosting—just about anyone can build their digital storefront.