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Launched in 2019 as a research initiative under Twitter, Blue Sky was conceptualized by then CEO Jack Dorsey. The project's purpose was to explore decentralized social networking, a response to growing concerns about the centralized control that pervasive platforms exert on their users. After receiving approximately $13 million in development funding, Blue Sky was officially incorporated as an independent entity in 2021. Moving towards a public benefit corporation model marked its significant evolution in attempts to address the ethical concerns surrounding social media.