Part 2/11:
As millions flock to stores for Black Friday deals, the day stands as a stark representation of capitalism's excesses. With consumers filling their carts with discounted goods, the ritual seems to symbolize the unrelenting consumption culture prevalent in society. However, for others, Black Friday provides a moment to resist this cycle and consume with ethics in mind. Brands like Patagonia, REI, and IKEA promote sustainable choices by emphasizing responsible purchasing, urging consumers to prioritize ethics at the checkout counter. Yet, this article delves deeper into the complexities of ethical consumerism, revealing the contradictions and illusions inherent in trying to effect change within the capitalist system.