Part 5/9:
Once the initial shock settled, the focus shifted towards analyzing the business. The store’s potential shined through with evidence of lucrative products, including magnetic eyelashes and an instant lip plumper—a key target for revival. A goal was set to reach $1,000 in daily revenue within two weeks, with a humorous dare for shaving heads if the target was unmet.
The journey began as the entrepreneur sought to implement strategies to regain profitability. After discussing methods with the former owner, a strong emphasis was placed on enhancing social media presence, particularly through TikTok ads to capitalize on the latest marketing trends.