Part 6/9:
To execute the revival, the entrepreneur enrolled the help of a dropshipping supplier service called ZenDrop, which streamlines order fulfillment and ensures product sourcing efficiency. This service would allow for fast shipping—a critical factor in omnichannel success.
Once the infrastructure was set, the entrepreneur revamped the product pages and crafted targeted TikTok ads showcasing the lip plumper, aiming to resonate with the platform's audience.
Early Days of Operation
As the ads launched, there were immediate results—173 visitors logged onto the site, but alarmingly, no sales. A deeper investigation revealed issues with the store's shipping settings, a critical misstep that was corrected promptly.