Part 5/9:
With a startup cost as low as $500, Nathan's model presents an attainable entry point for aspiring entrepreneurs. He advocates for getting started quickly—door knocking and networking to secure initial bookings, even offering discounts on installations to build his client roster. His keen understanding of pricing helped him avoid the common pitfall of undervaluing his services.
“Know your worth,” he advises. “We emphasize that we’re not the cheapest option in town. Pricing starts at $800, with an average at $1,200—and there’s a reason for that: we deliver quality.”