Part 7/9:
Given the short timeline in which Nathan operates—from October to mid-December—he faces the challenge of scaling quickly and efficiently. His approach to manage growth includes maintaining a lean operation—living at home with minimal overhead. His fleet consists of just a truck and trailer, with a focus on investing profits back into marketing efforts.
Nathan employs strategic talent acquisition, often recruiting from his community or church, to find reliable help for installations. All employees are offered paying incentives, and he ensures they are well-compensated for their work.