Part 4/7:
Post-acquisition, Brian’s approach has been efficient and strategic. He reduced the company’s reliance on Google Ads, cutting the monthly budget nearly in half. Not only did this decision reflect a shift to a more referral-driven model, but it also led to significant changes in profit margins. While spending less on advertising, Brian has been able to increase profit margins from around 20% to approximately 30%.
Brian attributed this improvement to the approach of utilizing referrals and repeat customers from Jedi’s extensive CRM. He leverages the existing customer base, creating loyal clients that translate into free leads—the ‘money-saving’ strategy that benefits the bottom line.