Part 4/9:
Technically speaking, the website demonstrates a typical challenge with structure and quality. The agency emphasizes an important concept: Page Quality Score, an underpinning metric used by Google to assess the value of a webpage. The premise is that having numerous low-quality or duplicate pages diminishes the overall website quality, influencing its ranking adversely in search results.
Identifying the Challenge
The discussion raises a critical theory: WordPress sites might struggle in Google's assessment due to a proliferation of non-essential pages—pages that contribute little to the user experience or search relevance. For example, Bis Guru reported 127 indexed pages against 166 not indexed, most containing outdated or irrelevant content.