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Initially, Ross faced his own struggles with self-presentation on the platform. He adopted a persona reminiscent of a cheerful children’s TV presenter, a stark contrast to his true self, which had a dry sense of humor. The early YouTube landscape demanded a level of enthusiasm and energy that he felt he had to fake. However, over time, he learned that authenticity resonates more with audiences than a rehearsed facade.
The process of learning various skills essential for video production was another aspect that Ross embraced. He appreciated the opportunity to experiment with filming, lighting, and editing—crafts he would later appreciate even more while working in television.