Part 3/9:
However, Han argues that the modern world has outgrown this method due to the rise of jobs requiring immense creativity and subjective engagement. Traditional forms of coercion—like fear and punishment—fail to elicit genuine productivity in a creative working environment. Thus, Han proposes that we have entered a culture of achievement, where traditional authority is replaced by self-motivation. This new framework appears liberating but merely shifts the burden of punishment onto ourselves, leading to a form of auto-exploitation that furthers our burnout.