Part 3/6:
However, this success comes with caveats. Platforms like Google Play and Apple take a cut of the earnings—15% respectively—which means that not all of the revenue finds its way back to the developer. Additionally, the developer has personal financial considerations to account for. Having quit a job to support the game’s development full-time, there was an upfront expenditure of $25,000 from personal savings just for living expenses. Furthermore, the developer actively reinvested $20,000 into marketing to further promote the game.