Part 4/10:

The Transformational Power of Generative AI

With an extensive customer base of hundreds of millions, improvements made in customer service will yield massive savings. Amazon has revamped its customer service tool using generative AI, resulting in a 500-basis-point increase in customer satisfaction. Such changes can drastically alter customer experiences and build long-term loyalty.

Moreover, its seller tools have been upgraded to involve considerably less manual input from sellers—making it easier for over 500,000 sellers to list products more effectively. Amazon operates in a complex environment of fulfillment centers, and with generative AI, they've improved their inventory management accuracy dramatically.