Part 6/8:
The Hopes Dashed: Launch Day Disappointment
In May 2023, Concord is showcased for the first time, but reactions are tepid at best. Following a gameplay reveal in May 2024, players discover a forgettable experience characterized by derivative gameplay mechanics reminiscent of Destiny 2. When the game finally launches in August 2024, the response is underwhelming. Despite positive reviews regarding functionality, many players are put off by the high $40 price tag amid a competitive landscape dominated by free-to-play models.
The lack of marketing prior to launch means customers remain unaware of Concord. Upon release, it becomes evident that interest has fizzled, with player counts plummeting to a mere fraction of early competitors.