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The driving force behind this change is YouTube's algorithm update, which has reportedly taken a more proactive approach in promoting newcomers. According to Todd Bpre, a top official at YouTube, there is now a dedicated team focused on supporting small creators and amplifying their chances of success. This signifies a historic shift in YouTube’s strategy: fostering growth among smaller channels isn’t just beneficial for creators; it’s essential for YouTube itself, as more high-quality content attracts more viewers and, subsequently, more advertisements.