Part 3/8:
A crucial turning point came when contracts for numerous popular streamers began to expire, prompting many to reevaluate their options. Notably, Kai’s Mafia Thon saw unprecedented success on Twitch, reinforcing the platform's pull amid Kick’s decline in viewership. Many creators who migrated back to Twitch reported a substantial increase in their viewership and overall happiness, demonstrating that the allure of Kick was waning.