Part 4/8:
In a striking comparison, short-form content—like that on TikTok—has been likened to gambling. Studies indicate that the dopamine rush from scrolling through fast-paced content mimics the brain patterns observed in gamblers. When merged with gambling content, this creates a volatile situation where viewers can become ensnared in an addictive cycle, leading them to chase the thrill of winning or the excitement of just watching others win.
Streamers showcasing their bets and wins often promote a false narrative that gambling is simply a fun way to pass the time. This harmful portrayal often neglects to highlight the real-life consequences of poor gambling practices.