Part 6/9:
Upon Cooper's announcement, a notable shift in viewer sentiment was observed. Many fans expressed dissatisfaction with the Daily Wire's direction, indicating they were primarily invested in Cooper herself rather than the broader brand. Rean highlighted comments stating that viewers would follow Cooper wherever she goes, even if that means leaving the Daily Wire entirely. This presents a critical challenge for the network, signaling that it may be perceived more as a vessel for individual talent rather than a standalone brand.