Part 3/8:
Gleon emphasizes that in today’s competitive economy, differentiation is crucial. Being distinct is often easier and cheaper than trying to create a better product through extensive research and development. By targeting different demographics or employing unique marketing angles, brands can carve out niches and garner attention, driving sales. Without differentiation, survival in the market becomes increasingly difficult.
The Power of Strong Branding
Building a strong brand is another essential component identified by Gleon. He compares modern branding strategies to traditional animal branding, where unique identifiers (like initials) help distinguish ownership. In e-commerce, a clear brand identity allows consumers to easily recognize and choose between products.