Part 4/8:
Gleon insists that before launching a product, it’s vital to define your brand. Understanding the product you are selling, identifying your target audience, and determining their interests, demographics, and fears can profoundly impact your branding and, ultimately, your sales.
Branding is not just aesthetics; it encompasses the mission, colors, packaging, and overall feel of your product. Gleon asserts that if you focus entirely on the customer and build a brand that resonates with them, the rest will follow naturally.