Part 5/8:
Another insightful point made by Gleon is the necessity of aligning with trends. He differentiates between micro trends, which are fleeting and often profit-driven (like meme coins), and macro trends that represent sustainable growth. For instance, the health and fitness sector is projected to grow significantly in the coming years, making it an ideal focus for entrepreneurs looking to create lasting business models. Instead of chasing fleeting trends, successful brands should align themselves with macro trends that provide room for scalability.