Part 6/8:
A vital principle that transformed Gleon’s life and business is the need to sell where the demand exists. He illustrates this with examples like selling water at a marathon—targeting buyers in need is fundamental to sales success. Since 63% of product searches start on Amazon, he emphasizes the importance of positioning your products on platforms that are frequented by consumers.
Gleon describes the immense potential of Amazon as a marketplace teeming with buyers. With 80% of U.S. households holding Amazon Prime memberships, the platform offers unparalleled access to a vast customer base.