Part 4/7:
A significant part of the conversation revolved around the type of events that had been produced under Offbrand. The creator noted that while events could incur large costs—which sometimes exceed the immediate revenue they generate—these projects often also yield intangible benefits, such as audience growth. Yet, the ongoing issue was not with the events themselves, but rather the irregularity between them.
Most creators are shifting to a content model that emphasizes low-cost, high-engagement streaming from home, which means traditional large-scale events are becoming less common. This drastic change in the marketplace reflects a new audience appetite, which favors formats that allow for greater viewer engagement.