Part 4/8:
To gain customer purchase interest, select products that are not commonly found in big-box stores like Walmart or Target. If customers can easily source similar items elsewhere, you risk losing their business. Aim for unique products that you would prioritize buying for yourself or your loved ones.
Finding a product that excels in these three areas is challenging. To streamline this process, leveraging digital tools and current trends can be highly beneficial.
Leveraging Social Media and Tools for Product Search
The speaker emphasized the importance of utilizing platforms like TikTok for product discovery, suggesting that trends originating here can yield successful results when promoted on other platforms such as Facebook.