Part 7/8:
Simplifying Ad Campaigns
Focus on video content, especially given the wealth of available footage generated on TikTok. It's advisable to utilize external creators' videos initially. However, once you identify successful ads, you should create your original content for durability and sustainability.
Ad Setup Strategy
Establish a streamlined ad campaign to gauge product response efficiently. Start with a single campaign comprising one ad group that focuses on broad targeting. Monitor engagement metrics closely to assess product viability. Adjust your campaigns based on customer interactions, including clicks, conversions, and feedback.