Part 4/8:
Danny labels this phenomenon as "thin slicing," a cognitive process creators use to evaluate editors based on patterns recognizable in their work. If potential clients can recognize your editing style and associate it with mediocrity or a lackluster portfolio, they will opt for someone else who stands out.
The crux of his argument is that true creativity requires independent thinking in crafting your editing style. Differentiation is your strongest asset; by creating something one-of-a-kind, you position yourself favorably among potential clients.