Part 6/8:
Danny argues that while less informed clients may quibble over costs, those at the highest levels prioritize quality and creativity. They are often willing to pay a premium for unique work that aligns with their brand and audience expectations.
The Bottom Line: It’s Just Business
Ultimately, Danny drives home a harsh truth: potential clients predominantly care about what you can deliver. While establishing a personal connection might seem appealing, the reality within the professional creative sphere is that—more than personality—they are interested in results.